Those who dare - adidas women

In this film we will show how every woman has different challenges, different friends but the same desires. Women want to discover and then embrace themselves so they can tackle anything. Watch women move between moments of indecision, exhilaration, confidence and triumph - all because they dared.

Collaboration with Sid Lee and director duo That Go

Music by Rye Rye

When you say no, we hear go. We break the rules even when we’re on our own. We believe we can and so we try. We push ourselves because it feels good to sweat, strut and strive. Every street is our stage and we know the part we want to play today. We know who we are. We are those who dare.



Selected works

Over itProject type

Thoughts in motionAnimation, typography

Adidas womenConcept, art direction, design

BananasIllustration, typography

LoserIllustration, digital

SemantixConcept, branding, design

Visit SwedenArt direction, design

Lacking behindIllustration, hand-drawn

TearbucksIllustration, digital

Adieu tristesseIllustration, hand-drawn, branding, pattern

H&M <3 margielaConcept, art direction, design

LucidIllustration, hand-drawn, fashion

Guess whatTypography, hand-drawn, poster design

HandDesign, branding, fashion, pattern


LiberoConcept, art direction, design

Space orbitIllustration, typography

Weekend vibesIllustration

RadTypography, hand-drawn, design, animation

Smiley's dinerConcept, branding, design, illustration

You were cooler on instagramAnimation, design, typography

SLVRConcept, art direction, design



RFSL, adidas, H&M, Libero, Visit Sweden, Swedish armed forces, Ikea, Semantix, Y3, SLVR, Indiska

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© 2020 Mari Bergström