H&M <3 MAISON MARTIN MARGIELA
MY ROLE: INTERACTIVE ART DIRECTOR / DESIGNER IN COLLABORATION WITH ACNE PRODUCTION
The overall direction is a playful take on pop-up windows. Each campaign image has a personal theme with inspirational pop-ups and different sounds to make the experience for every image unique.
When the pop-ups change for each image we also have one pop-up following the user through the inspirational section. Containing only text and an input field, asking questions and responding to users' answers.
On the collection page we display all collection items in three different surveillance camera views.