H&M <3 maison martin margiela

A playful and mysterious campaignsite for collaboration between H&M and MMM. Each campaign image was made with a unique theme and every item was displayed in three different angels through surveillance camera views.

To help you navigate through your emotions instead of rationalism we created a little bot. Containing only text and an input field it was asking questions and responding to users' answers.

Selected works

Over itProject type

Thoughts in motionAnimation, typography

Adidas womenConcept, art direction, design

BananasIllustration, typography

LoserIllustration, digital

SemantixConcept, branding, design

Visit SwedenArt direction, design

Lacking behindIllustration, hand-drawn

TearbucksIllustration, digital

Adieu tristesseIllustration, hand-drawn, branding, pattern

H&M <3 margielaConcept, art direction, design

LucidIllustration, hand-drawn, fashion

Guess whatTypography, hand-drawn, poster design

HandDesign, branding, fashion, pattern


LiberoConcept, art direction, design

Space orbitIllustration, typography

Weekend vibesIllustration

You were cooler on instagramAnimation, design, typography

Smiley's dinerConcept, branding, design, illustration

SLVRConcept, art direction, design

Love, love, loveIllustration, graphic design, typography

RadTypography, hand-drawn, design, animation



adidas, H&M, Libero, Visit Sweden, Swedish armed forces, Ikea, Semantix, Y3, SLVR, Indiska


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© 2020 Mari Bergström