Those who dare - adidas women
In this film we will show how every woman has different challenges, different friends but the same desires. Women want to discover and then embrace themselves so they can tackle anything. Watch women move between moments of indecision, exhilaration, confidence and triumph - all because they dared.
Collaboration with Sid Lee and director duo That Go
Music by Rye Rye
When you say no, we hear go. We break the rules even when we’re on our own. We believe we can and so we try. We push ourselves because it feels good to sweat, strut and strive. Every street is our stage and we know the part we want to play today. We know who we are. We are those who dare.
Selected works
Over itProject type
Thoughts in motionAnimation, typography
Adidas womenConcept, art direction, design
BananasIllustration, typography
LoserIllustration, digital
SemantixConcept, branding, design
Visit SwedenArt direction, design
Lacking behindIllustration, hand-drawn
TearbucksIllustration, digital
Adieu tristesseIllustration, hand-drawn, branding, pattern
H&M <3 margielaConcept, art direction, design
LucidIllustration, hand-drawn, fashion
Guess whatTypography, hand-drawn, poster design
HandDesign, branding, fashion, pattern
MoondayIllustration
LiberoConcept, art direction, design
Space orbitIllustration, typography
Weekend vibesIllustration
You were cooler on instagramAnimation, design, typography
Smiley's dinerConcept, branding, design, illustration
SLVRConcept, art direction, design
Love, love, loveIllustration, graphic design, typography
RadTypography, hand-drawn, design, animation
BUILDING BRANDS SINCE 2007
adidas, H&M, Libero, Visit Sweden, Swedish armed forces, Ikea, Semantix, Y3, SLVR, Indiska
LET'S TALK
hello@maribergstrom.se / +46 709 10 30 09 / LinkedIn / Instagram
© 2020 Mari Bergström